Sofia Antonela Serra

Sofia Antonela Serra is an Argentine publicist and postgraduate in Marketing with over 12 years of experience in communication, advertising, and brand strategy across Brazil and LATAM. Sofia Antonela lived in Brazil for 18 years, working at agencies such as I-Cherry, JWT, and Maplink, where Sofia Antonela currently leads corporate marketing strategies. Throughout her career, Sofia has managed campaigns for numerous national and international clients, including Furukawa and Lexus, and has specialized in creating culturally relevant messaging and effective bilingual communication strategies. Her expertise includes integrated campaign planning, brand strategy, and organizing events across diverse LATAM markets.