Michael Yeung

Michael Yeung is an experienced strategist currently working at the Office of Applied Strategy, an independent firm that blends management consulting, brand strategy, and think tank functions, focusing on brands at the intersection of culture and technology. Additionally, Michael holds a position in Creative & Strategy at MA+ Group and previously served as an Associate Consultant at Bain & Company, specializing in private equity and strategy across various industries, including consumer goods and financial services. Michael's early career includes roles as a Fashion Editorial Assistant at Tatler Asia and as a Writer and Editorial Assistant at Wallpaper*.