MAPPERS is an independent market research agency focused on delivering actionable results that support the strategic decision making process.

Key areas of expertise include: 

- Brand studies 
- Concept and Product Testing 
- Cultural codes/ imprint exploration
- Customer Satisfaction studies 
- Mystery Shopping studies 
- Price Sensitivity studies 
- Product Innovation process
- Segmentation studies 

in areas such as: 

- Automotive 
- Financial services 
- FMCGs 
- Industrial products 
- Pharma 
- Telecom 
- Tobacco

Some of the methodologies we are experienced with:
- B2B, B2C surveys
- Etnography studies
- Eye Tracking studies
- Online communities
- Usage & Attitudes surveys

MAPPERS

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