Kitty Westol is a seasoned senior media sales executive with over 25 years of experience in driving multimillion-dollar partnerships across various industries, including sports, food, and fashion. At The Arena Group, they lead sales in digital, branded content, and programmatic solutions, partnering with Fortune 500 clients to create impactful campaigns. Previously, at Sports Illustrated, they achieved remarkable sales milestones, such as a multimillion-dollar deal with Target for a female-focused activation. A former Division I athlete, Kitty champions women’s sports and brings a passionate, client-first approach to every collaboration. Kitty holds a Bachelor of Arts degree from UCLA, where they were also a student-athlete on the diving team.
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