R. Cass Baker

R. Cass Baker is a seasoned executive with extensive experience in performance marketing and digital strategy. Currently serving as Co-CEO and President of GainShare Performance Marketing since June 2020, Baker has played a pivotal role in driving growth for clients by integrating messaging, creative, media, technology, and data. In addition to this role, Baker is a Board Member at 1871, contributing to Chicago’s digital startup ecosystem, and a Member of the Board of Advisors at Marcel Digital, an award-winning website development firm. Previously, Baker held significant positions such as Managing Director at Sand Cherry, EVP and Managing Director at iProspect, and EVP/GM at Leapfrog Online, showcasing a strong track record in leadership and digital transformation. Baker’s career began at Leo Burnett Technology Group, followed by key roles in various marketing services firms. Baker earned a BA in Economics from the University of Vermont.