James Rivera

James Rivera is currently the Director of Marketing & Sales at Lifelong Access, where they lead the development and execution of marketing and sales strategies to enhance program growth and brand visibility. Prior to this role, Rivera served as a Marketing Analyst at State Farm®, where they focused on customer retention programs and marketing effectiveness. They also held positions at GROWMARK, Inc. as an Enterprise Marketing Research & Insights Analyst and at Bluegreen Vacations, where they advanced from Sales Representative to Sales & Marketing Manager. Early in their career, Rivera worked as a Mental Health Coach at Chestnut Global Partners, helping clients implement healthier choices for improved mental well-being.