Mar Boerr

Mar Boerr is a versatile creative director whose work spans across fashion, storytelling, and design. They currently serve as the Gerente de Diseño y Creativo at Maria Cher and have previously held senior roles at etnies and Demiracolo. As a co-founder and creative director of Tupā, they helped establish Buenos Aires' first concept store, merging contemporary fashion with Latin American artistry. Mar's expertise is reflected in their comprehensive artistic vision that challenges conventions and celebrates diverse forms of beauty. They hold a degree in Fashion Design from Universidad de Palermo and studied directing at Universidad del Cine.