Nitish Nihar

NITISH NIHAR currently serves as the Lead of the Digital Business Unit at Marico Limited, overseeing the growth of three direct-to-consumer brands: Kaya, Just Herbs, and Pure Sense. Prior to this role, NITISH held significant positions including Senior Program Manager for Marketing and Growth at Zoomcar, where responsibilities included driving growth for the company, and Program Manager for Marketing & Growth at AJIO.com, contributing to scaling India's largest online B2B2C marketplace. Earlier experiences include a Deputy Manager role in Marketing at Aditya Birla Group, a Strategy Consultant position at Deloitte, and a Software Engineer role at Samsung Electronics, focusing on the development of Android UHD TVs. NITISH holds an MBA in Marketing & Operations from the Indian Institute of Management, Ranchi, and a Bachelor's degree in Computer Science from the International Institute of Information Technology, Bhubaneswar.