Originally coming from the world of mechanical engineering, industrial design and systems thinking, by the late ’90s I embraced all things digital - especially the innovative co-creation methodologies and immersive empathy native to IDEO's school of design thinking. And helped my clients change ways they approached design, guided them through the ambiguity, identified their customers' critical pain points and corresponding areas of opportunity resulting in shipping digital products that improve people's lives and actually matter to humans.

Currently, I lead a multidisciplinary design team at an NYC-based crypto startup leveraging design as a strategy for innovative products that reach millions of people. Our team consists of 10+ talented brand, graphic, and product designers, touching every point of the user journey.

Marina Krutchinsky

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