Bryony McIvor is a strategic leader specializing in digital transformation and customer experience, currently serving as the Head of Digital Customer & Channel Strategy at Markerstudy Distribution. Previously, Bryony was the Head of Digital CX at Atlanta Group, where they led initiatives to enhance customer loyalty through innovative digital products and agile methodologies. Their career includes roles such as Digital Customer Service Manager at Swinton Group and Customer Retention Manager at Studio Retail Limited, where they drove significant changes to improve customer journeys. Bryony holds a Bachelor of Laws from the University of Central Lancashire and has completed advanced studies in UX Management and Social Media Marketing.
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