Simon Wild possesses extensive experience in market research, currently serving as Director of Custom Research at MarketCast since February 2018. Over the years at MarketCast, Simon progressed through several key roles, including Associate Director, Senior Research Manager, and Research Manager. Most recently, Simon took on a temporary consultancy role with the LEGO Group in late 2023, contributing to the Portfolio & Audience Development team. Prior to this, Simon held analyst positions at Way To Blue from June 2015 to February 2018. Academically, Simon holds a Combined Honours degree in Film, Radio and Television & Psychology from Canterbury Christ Church University, as well as a foundational education from BETHS Grammar School.
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