Daisy S. is a professional with experience in Relationship Marketing, CRM, and Loyalty, focusing on the planning and execution of data-driven campaigns. They coordinated the operation and measurement of multichannel campaigns, considering delivery cycles, A/B testing, audience segmentation, and customer behavior analysis. Daisy has worked in various roles, progressing from an intern at Valisère Ind e Com LTDA to serving as a Senior Marketing Analyst at Chevrolet Serviços Financeiros. They hold a degree in Advertising and Marketing from Universidade do Grande ABC and a postgraduate degree in Communication and Digital Media from ESPM.
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