Todd McGowan

Director of Strategy & Branding at MarketiCity

Todd McGowan is the current Director of Strategy & Branding at MarketiCity. Todd has over 10 years of experience in marketing and account management, with a focus on strategic marketing initiatives, brand development, market positioning, and internal/external communications.

Todd began their career in 2000 as an Account Supervisor at Adamson Promotion (Adamson Advertising). In this role, they were responsible for overseeing the development and execution of promotional campaigns for clients. Todd then became the Director of Account Service at McGowan/Crain in 2004, where they managed a team of account managers and oversaw the development and execution of marketing plans for clients.

In 2009, Todd joined Maritz as the Director of Brand Strategy & Management. In this role, they were responsible for coordinating the marketing efforts of individual business units to deliver results against plan. Todd also partnered with the Director of Creative Brand Communications to deliver high-quality marketing materials.

Todd left Maritz in 2011 to join 2e Creative as an Account Manager. In this role, they oversaw strategic marketing initiatives, brand development, market positioning, and internal/external communications for the agency's largest clients. Todd also worked with a team of highly skilled professionals to develop and maintain senior-level client relationships and company growth in a highly challenging and fast-paced marketplace.

Todd has been with MarketiCity since 2012 and currently serves as the Director of Strategy & Branding. In this role, they are responsible for overseeing all aspects of the company's marketing strategy, including brand development, market research, advertising, and public relations.

Todd McGowan earned their Bachelor of Arts in Mass Communication / Marketing / Business from Southern Illinois University Edwardsville.

Their manager is Gary Most, President. They work with Carly Antor - Art Director & Web Strategist, Jennie Keeley-Jacobs - Creative Director, and Jennifer Rosenkranz - Project Coordinator. A direct report to Todd McGowan is and Angela Most - Senior Strategist.

Timeline

  • Director of Strategy & Branding

    Current role

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