Did you just start a project or launch a new product, service, or technology? You may feel overwhelmed and need some guidance and basic orientation. Feel free to test the Marketing Canvas! It's a smart way to get started and it helps you to determine what your best options and next steps are.

The Marketing Canvas is a horizontal template with 9 boxes. Its intuitive structure helps us to systematically cluster key information into meaningful categories, so we better understand what truly matters. As a result, we easily recognize higher-level connections between our data and unveil the hidden potential of our products.

🚀 How does the Marketing Canvas Process work?

In the early stages of a project, this tool helps you get focused and start creating your master plan. 🎯

But there's more to the process than just filling out a template. Additionally, you must be able to plan, conduct, and follow up on a Marketing Canvas Workshop with your team.
📌 Build your team: Who are the ideal discussion partners, who can give you valuable input?

📌 Host a workshop: Get experts together for a Marketing Canvas workshop and capture their know-how.

📌 Follow-up: Send out the Canvas to your team after the workshop and ask for more feedback. Anything missing?

📌 Tests and Iterations: Create a narrative and test your message in the market. Finetune the Canvas with your insights and document your progress. The Marketing Canvas is never really finished as long as your project is ongoing.

🚀 Let’s do something better together!

Hi, I’m Susanne Trautmann – a strategic-thinking enthusiast and communication expert with a passion for growing complex and elusive products and technologies. I’m on a mission to build soulful brands people feel drawn to, by designing compelling stories. 

Explore your growth opportunities and reach out to me if you need a partner to brainstorm or a guide to deploying the Marketing Canvas!

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