Marketing General Incorporated
John Sample possesses extensive experience in client relations and sales management, having held senior leadership positions at various companies. Notably, John served as Senior Relationship Director and Relationship Director at Marketing General Incorporated, and as Director of Client Relations & Sales Manager at EU Services. As the Founder, President, and Chief Relationship Officer of Sample Digital Printing, John demonstrated entrepreneurial leadership. Additional roles include Vice President at Peake Printers and Senior Sales Representative at RR Donnelley. Academically, John holds an MBA in Strategy from The George Washington University and a Bachelor's Degree in Political Science from The Catholic University of America.
Marketing General Incorporated
Experts in Membership Marketing and Association Membership Solutions for 40 years. We grow membership.™ (http://www.marketinggeneral.com/) Marketing General Incorporated specializes in testing, market research, and data analysis of member behavior and membership marketing. These insights reveal …Why people join, why they leave, and how they engage. MGI packages these insights into membership programs to recruit and retain members. Our approach follows a marketing model called the Membership Lifecycle. It begins with Awareness, which is the springboard for Recruitment. Next, Engagement enhances Renewal, and the cycle comes full circle with member Reinstatement. We optimize our programs to produce the most cost–effective strategies to grow membership, customized to your brand, and easily integrated within your organization. It all starts with great people. MGI’s 60 member staff has a solid grounding in successful direct and electronic marketing. Many of Marketing General’s officers, senior staff, and account team members are Certified Direct Marketers.