Marketing that Matters is both the marketing consultancy of its founder and CEO, Lori Schaefer, and a boutique agency dedicated to delivering smart, integrated communication strategies, impactful creative work, and comprehensive marketing solutions for businesses, nonprofits, and organizations focused on creating positive impact. 

We bring fresh perspectives and dynamic energy to help mission-driven brands thrive in today’s competitive marketplace.

Our mission is simple: to "be known for good" and to empower our clients to achieve the same through strategic, results-driven marketing and communication. Whether you need help with an ongoing project, content development, or a campaign--or if you’re looking for a part-time or fractional CMO or CCO-- we’re here to explore how we can be the right fit for your brand.

• Strategic Leadership: Craft and implement brand strategies, creative concepts, and marketing solutions for a varied clientele across different sectors and issues, aiming to enhance profitability, growth, and influence.

• Data-Driven Insights: Perform market and stakeholder research, applying data-driven insights to inform strategic choices and secure tangible success and market presence for clients.

• Strategic Communications: Create and carry out extensive marketing and strategic communication plans for over 50 clients, maintaining a 99% retention rate.

• Creative Campaigns: Creative teams craft and execute multi-channel marketing campaigns that yield quantifiable outcomes and bolster brands. 

• Integrated Marketing: We manage and refine all-encompassing marketing initiatives for clients across various platforms—social media, email, web, print, broadcast, and outdoor advertising. Lead integrated strategies to amplify client impact, foster engagement, and secure measurable results.

• Partnership: We cultivate a purpose-led culture and develop strong partnerships that enable clients to enhance their brands and fulfill their missions.

Marketing that Matters

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