We help marketers and their agency partners measure an optimise media channel investments using marketing mix modelling (MMM). 
This approach helps marketers and their agency partners correctly attribute media effects and optimise budget allocations which in turn ensures commercial target delivery. We provide a high level of technical expertise, industry knowledge and model building experience. 
We work directly with advertisers and also provide white label services for agencies.
Our experience base includes leading brands like: Discovery Channel (MMM, across EMEA), Electronic Arts (EA Games, Apex, FIFA, Sims, Madden etc), Hawkstone Lager (Customer analytics, RFV, MMM), London Business School (MMM), NewsUK (The Times and Times Radio) (MMM), Purplebricks (Business analytics and planning), TalkTalk (MMM), Tate & Lyle (MMM), Virgin Money (MMM) and Whirlpool (MMM).

MarketingIQ

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MarketingIQ

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