MarketingTechLab GmbH
Ralf Strauss is a highly experienced professional in marketing and management, currently serving as Managing Partner at MarketingTechLab GmbH and Customer Excellence GmbH since 2019 and 2012, respectively. In addition, Ralf holds leadership positions such as Managing Partner at Die CMO Academy GmbH, Chairman of the Board and Vice Chairman at the Confederation Européenne du Marketing, and initiator and chairman of both the Die CMO Community and the Digital CMO Community. Ralf has been a member of the Editorial Board for the Journal of Brand Strategy and previously served as President of the Deutscher Marketing Verband from 2013 to 2023. Academic contributions include a professorship in digital marketing and e-business at HSBA - Hamburg School of Business Administration until 2019. Ralf's former role at Volkswagen AG involved overseeing significant projects for marketing and sales transformation. Educational qualifications include a Ph.D. in Telematics from The University of Freiburg and an MBA focused on marketing, logistics, and finance from Universität Passau.
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MarketingTechLab GmbH
Beratung im Umfeld Marketing Tech, Data-Driven Marketing, AdTech, aufbauend aus der Erfahrung in einer Vielzahl an Projekten, Workshops und der Linienerfahrung, u.a. als Leiter digitale Transformation Marketing & Vertrieb Volkswagen-Konzern oder auch globaler Leiter Produktmanagement SAP CRM Marketing. Herausgeber des jährlichen Marketing Tech Monitors, Veranstalter des jährlichen Marketing Tech Summit.