Joel Shoemaker

Joel Shoemaker has a diverse work experience spanning over several years. Joel started their career as an intern at Relevant Branding, Marketing, and Advertising in 2010, where they utilized their design skills to produce various print advertisements. Joel then worked as a temp production artist at Zondervan Publishers and as a colleague at Technisource in the same year.

In 2011, Joel founded Xero Visual and served as the founder and designer.

Joel joined Marketlab in 2013 and held various roles within the company. Joel initially worked as a part-time web design/marketing design assistant, where they conceptualized ideas, designed, and carried out numerous campaign elements. Joel then transitioned to the role of web designer/eCommerce designer in 2014, where they focused on campaign concept ideas, digital graphics, and product video production. From 2016 to 2021, Joel served as the digital media designer, leading the design of digital media for all seven companies under the MarketLab umbrella. Joel'sresponsibilities included designing email blasts, flyers, banners, web graphics, video production, and managing the company's YouTube channel. Finally, Joel became the lead web designer at Marketlab in 2021, where they played a crucial role in developing and executing digital marketing campaigns and acted as the internal subject matter expert on digital marketing, with a particular focus on user experience and the company's narrative through digital media.

Overall, Joel Shoemaker has gained extensive experience in digital marketing, web design, eCommerce, and creative design throughout their career.

Joel Shoemaker attended Baker College from 2005 to 2010, where they pursued an Associates degree in Graphic Communications and Design.