David Dixon

David Dixon brings more than 20 years of experience in advanced marketing analytics, management consulting and organizational leadership to the firm. Before launching Truesight (now named Marketscience) David was global CEO and managing partner of Ninah Consulting, formerly a leading provider of MMM services owned by the Publicis Group. At Ninah, he was responsible for 10 years of profitable growth, revenues of more than $25 million and 70 full time employees. Prior to that, David established the US operations of Initiative Consulting, a spin-off of the Interpublic Group of Companies’ Initiative Media, and following that, the Marketing Accountability Partnership (MAP), another IPG-owned analytics company. He brings significant experience working with large companies like Apple, Intuit, Verizon, Kellogg’s, Home Depot, Bank of America, Kohl’s and others. David has a Masters’ Degree of Economics from London University.