Pete Cain

Dr. Cain is widely known for championing the use of dynamic modeling techniques to capture long-term brand effects that provide a complete measure of ROMI. Prior to the Marketscience merger with Truesight, Peter was the sole founder and CEO of Marketscience, which he established in 2012 with the goal of blending academic, commercially relevant analytics and strategic advice for business. He has more than 20 years of commercial and academic experience in economics and marketing science designing econometric business solutions for blue-chip companies and organizations. Dr. Cain has experience consulting across a wide range of industries and writes extensively on economics and econometrics in marketing. He regularly publishes in top peer-reviewed journals. Before marketing research, Dr. Cain was in academia, specializing in monetary economics and econometrics. He holds BSc and MSc degrees in Economics from the University of Warwick, and PhD in Monetary Economics from the University of Nottingham.