Michele Graham is the SVP, Content Strategy & Thought Leadership at MarketSmiths. Michele has over 30 years of experience in copywriting and marketing strategy.
Michele started their career in 1986 as the Director of Marketing Research at Tri-Star Pictures. In this role, they were responsible for liaising between all areas of HBO's marketing department and regional offices in Los Angeles, San Francisco, and Atlanta. Michele communicated marketing strategy, presented results of campaigns, and helped to assess financial effectiveness.
In 1988, Michele became the Manager of Area Marketing at HBO. In this role, they were responsible for liaison between all areas of HBO's marketing department and regional offices in Los Angeles, San Francisco, and Atlanta. Michele communicated marketing strategy, presented results of campaigns, and helped to assess financial effectiveness. Being a part of the company that produces some of the best shows on TV was terrific.
In 2002, Michele founded Graham Writing & Strategy, a copywriting and marketing strategy firm. As the owner of the company, they were responsible for all aspects of the business, from client acquisition to project management to copywriting to financial management.
In 2015, Michele joined Co-Communications as the VP Strategy & Client Services. In this role, they were responsible for strategy, research, planning, and implementation of client projects spanning the entire suite of marketing communications. Michele successfully completed a branding project for one client in just 8 weeks.
Michele Graham has an MBA in Finance from NYU Stern School of Business and a BSBA in Marketing - summa cum laude, salutatorian from Questrom School of Business, Boston University.
Michele Graham reports to Jean Tang, Chief Growth Officer & Founder. They are on a team with and Alyssa Lin - Chief Operating Officer.
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