Siham Aba

Siham Aba, MA has a strong background in marketing and account management. Siham began their career as an Account Manager at DRAFT FCB in 2006. Siham then worked as an Account Director at Zed Communications from 2007 to 2011, where they successfully expanded the company's client base and advised on business strategies. Siham then joined Tag as a Client Services Director from 2011 to 2014, where they managed the Jaguar Land Rover account and was involved in business development and operational responsibilities. Siham then worked at gyro as a Client Services Director and later as a Client Services Director, where they managed various B2B campaigns and had responsibilities in business development and operations. Siham also worked at Studio Brand Collective as a Digital Marketing Director and Strategist, and later as a Digital Marketing Manager. Siham has also held roles at indiGO Auto Group as a Regional Marketing Manager and at The Reynolds and Reynolds Company as a Sr. Digital Marketing Specialist. Most recently, they worked at Latitude Agency as a Growth Consultant. Currently, they are the Director of Client Services and Account Management at MarketStar.

Siham Aba obtained a BSc in Marketing and Entrepreneurship from Zayed University (Dubai Campus) from 2005 to 2008. Siham later pursued an MA in Strategic Communication and Innovation from Texas Tech University from 2020 to 2021. In addition, they obtained the Google Analytics Individual Qualification certification from the Google Digital Academy (Skillshop) in January 2021.