Joya Baba is a results-driven team leader with over 15 years of executive and operational experience, currently serving as the Managing Director and Head of CG Direct at Canaccord Genuity Corp. They previously held the position of Senior Vice President, Strategic Integration at the same firm and have been an Independent Consultant at Operational Consultant Service from 2017 to 2024. Joya also amassed significant experience as Vice President of Operations and Chief Operating Officer at Global Securities Corporation from 2000 to 2013. Additionally, they are the Chief Operating Officer and Chief Compliance Officer at Markette Ventures since 2023 and are pursuing a Bachelor's Degree in Economics from the University of British Columbia.
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