Iwan Setiawan is the CEO of MarkPlus, Inc. and Marketeers, bringing over 20 years of experience in marketing strategy for over 100 clients across various industries. As a co-author of influential marketing books with Philip Kotler and Hermawan Kartajaya, Iwan contributed to titles such as "Marketing 3.0" and "Marketing 6.0." They currently teach in the Executive MBA program at the School of Business and Management, Institut Teknologi Bandung, where they were recognized as the most outstanding practitioner lecturer in 2018. Iwan holds an MBA from the Kellogg School of Management and a BEng from Universitas Indonesia, and has received various accolades, including the Top 50 Inspiring Engineering Alumni award in 2014.
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