Boj Nefkens

Boj Nefkens is the Managing Director and CEO of Markteffect, a role they have held since 2025, and they are a winner of the Data & Insights Agency of the Year 2025. They helped Markteffect grow from a three-person startup to a top 10 Dutch market research firm with more than 45 employees, delivering high quality and a solid return, and earning five FD Gazelle Awards. Earlier in their career, they worked as a Market Research Consultant at Markteffect from 2008 to 2011, and have held roles as Commercieel Directeur | CCO and Manager Sales. They earned a BCom in Marketing Management from Fontys University of Applied Sciences (2004-2009) and completed Havo, Economie & Maatschappij at Valuascollege (1998-2003).