Peter van de Vijver

Peter van de Vijver is the Research Director at Markteffect, where they focus on market research and consumer insights. With a strong background in consulting and a Drs. in Sociale Geografie from Universiteit Utrecht, Peter has extensive experience in the industry. Previously, they held positions at various organizations, including DirectResearch, the City of The Hague, and GfK, demonstrating expertise in consumer behavior and data analysis. Peter's career spans roles such as International Sales Manager and Senior Research Specialist, showcasing a diverse skill set in quantitative research and customer insight.