Aroa Arrate Cobo

Aroa Arrate Cobo is a Performance Manager at Marktel since October 2023, with a solid background in digital marketing and paid media management. Previous roles include Senior SEM Specialist at Convertia, Paid Media Manager at Red Itevelesa, and PPC Specialist at PROUN, where expertise in Google Ads, Social Ads, and data analysis was developed. Aroa also served as Lead Project Manager at Wardem Agency, overseeing performance management and project communications. With a strong educational foundation in Digital Marketing from ESIC Business & Marketing School and additional training in Google Analytics, Aroa is well-equipped in strategy creation, data interpretation, and reporting across various digital platforms.