Our platform is built around audited OOH asset data and powered by a custom scoring engine that selects the most impactful inventory for each campaign. Inputs include ideal customer profile (ICP), geography, budget, audience density and quality, asset visibility and size, historical performance, and cost efficiency—ensuring every dollar flows to high-value opportunities.

We bring campaigns to life through both direct and programmatic channels—whichever path delivers the most value for the brand. Our team contracts directly with media owners to secure high-impact inventory in strategic locations, while also leveraging programmatic platforms for scale and flexibility. 
Marny Road seamlessly integrates with leading programmatic platforms and direct sold inventory. We execute and manage programmatic campaigns via Vistar for end-to-end control, and distribute optimized private marketplace deals (PMPs) through PlaceExchange to any major DSP for self-service activation. This flexibility ensures precision targeting, quick optimization, and full-funnel performance tracking across screens and environments.

On top of our activation infrastructure, we build proprietary tools that unlock advanced optimization capabilities. We deploy interactive dashboards for real-time visibility and pair delivery data with third-party measurement—panel-based lift studies, pixel-based conversion tracking, and foot traffic attribution. These insights feed back into our intelligence engine, continuously refining future performance and pushing the boundaries of what OOH can deliver.

Marny Road

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