Thorsten Rhode, founder and Chief Marqueteer, ‘grew up’ in global ad agency networks, then moved on to consulting and client side engagements. He has worked for and with Procter & Gamble, Mattel and Disney (mostly on international assignments) as well as such iconic and diverse brands as the Los Angeles Times, Singapore, DTS Audio, Taylormade or Kodak.

He considers marketing a business development tool -- and is convinced that a well-defined brand is key for market success. 

He relishes looking beyond the horizon. Innovation. Different angles. Working with sourcing, operations, R&D ... is where it gets interesting.

Improving workflows, mentoring teams, initiating targeted outreach (digital and conventional), developing one-voice marketing strategies, leveraging data to improve consumer targeting, implementing integrated B2B-campaigns, enabling sales presentations ... is all in a day's work.

Always with an eye to actionability, relevance and, ultimately, the bottom line.

A selection of marqueteer's services:
* Marketing  Plans
* Integrated Communication
* Media Mix (on-line / off-line)
* Branding
* (Re-)Structuring Marketing Organizations
* Campaign Analysis / ROI
* Interim Marketing Management
* Strategy

marqueteer

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