Alberto Reyes

Alberto Reyes is an experienced sales and marketing professional with a focus on the Central American and Caribbean markets. At Mars from January 2023 to September 2024, Alberto held roles in Sales Operations, identifying a $1M revenue opportunity and establishing strategic sales plans for Panama and Dominica. Previously, Alberto led commercial planning across six Central American countries, generating insights to guide regional decision-making. Prior experience at DICEGSA as Brand Supervisor included developing marketing plans for Henkel and Grisi brands, while earlier roles involved coordinating activities and promotions to support brand growth. Alberto also served as Brand Manager at Cafe Soluble, overseeing major brands including Snickers and M&M. Educational credentials include a Licenciatura in Marketing from Universidad Centroamericana and plans to obtain a Master's in Marketing and Commercial Management from EUDE Business School.