Alexander Sitnikov is a Consumer and Market Insights Director at Mars, specializing in market intelligence and analytics. With 11 years of experience in top FMCG companies, they have focused on marketing strategies and retail opportunities, complemented by 3 years in leading retail companies addressing price, promo, and assortment strategies. Prior to their role at Mars, Sitnikov held key positions at DIXY Group and X5 Retail Group, where they drove digital transformation projects and advanced analytics initiatives. They began their career at Procter & Gamble, contributing to various consumer and market knowledge projects across multiple European markets. Alexander holds a Specialist degree from Plekhanov Russian University of Economics.
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