Alison Tully

Alison Tully is a Lead Data Scientist at Mars, specializing in marketing campaign activation through first-party data. They have over five years of experience analyzing data from the LHCb experiment at CERN and played a key role in an international collaboration of around 1,000 scientists focused on fundamental physics. Alison completed a PhD in Particle Physics at Cambridge University and previously served as a Senior Data Scientist at BCG GAMMA, where they led significant projects and developed machine learning models. They hold a Master's degree in Physics from Imperial College London and have contributed to multiple high-profile publications and presentations in their field.