Andreas Fredriksson is a global marketing and digital commerce leader with over 14 years of international experience. They have successfully transformed brands and driven growth across D2C and e-commerce platforms while leading high-performing teams at companies such as Mars, P&G, and Electrolux. Currently, Andreas is an Advisory Board Member for UIC Marketing and was previously a Marketing & eCommerce Director at Mars, leading the Royal Canin brand in the UK and Ireland. Andreas holds multiple degrees, including an M.Sc. in Management & Economics of Innovation from Chalmers tekniska högskola.
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