Bear Xiao is a Senior Marketing Manager at Mars, where they focus on brand marketing. Previously, they served as a Marketing Manager and Brand Manager at Carlsberg Group and as an Assistant Brand Manager at The Kraft Heinz Company, achieving significant innovations and campaign successes. Bear also held the role of Assistant Brand Manager at Guangzhou Liby Enterprise Group LTD, where they drove notable business growth and market share expansion. They hold a Bachelor's degree in Event Management from Sun Yat-Sen University and participated in an exchange program at L'université d'Angers.
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