Benedetta Riva

Benedetta Riva has extensive experience in both the Sales and Marketing departments, having held various managerial roles at Mars and Henkel. They currently serve as the Leadership Team and CEO X-Segment Assistant at Mars, where they leverage their knowledge of brand positioning and communication strategies. Previously, Benedetta worked as a Brand Manager, overseeing significant product portfolios, and gained critical skills in market analysis and competitive strategy. They hold both a Master's and a Bachelor's degree in Business Administration and Management from Università Commerciale 'Luigi Bocconi'.