Branda Xu is currently the Category Lead at Mars, Inc., focusing on dog and natural products since 2020. With six years of experience in marketing and advertising across the FMCG, IMF, and automotive industries, Branda has worked with key brands such as Durex, Dettol, and Pampers. Prior to Mars, they contributed as a Senior Associate at Ogilvy Public Relations, developing PR strategies for Gerber, and served as Brand Manager at RB, where they enhanced brand communication and digital strategies for several global brands. Branda has been recognized with multiple awards for their impactful campaigns and innovative marketing strategies.
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