Brian Frances is a Consumer Insights, Innovation, and Brand Strategy professional building the future of snacking. Currently, Brian holds the position of Associate Director of Human Intelligence at Mars, a role commenced in 2025. Previously, Brian served in various capacities at Nature's Fynd, including Senior Director of Innovation & Insights, and also worked at PepsiCo as Director of Consumer Insights & Strategy. Brian earned an MBA in Marketing Research from the University of Wisconsin-Madison in 2009.
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