Carly Cook

Carly Cook is a Senior Manager of CRM and Data-Driven Marketing at Mars Pet Nutrition, where they lead the digital strategy for data acquisition and consumer journeys across various pet food brands. Prior to this role, Carly held positions including Senior Customer Engagement & Loyalty Specialist at Meijer, where they managed the mPerks loyalty program and drove innovative customer engagement strategies. They also gained diverse experience working in digital and social media marketing across several companies, including Radancy and Spark Foundry. Carly's education and background reflect a commitment to optimizing retail loyalty strategies and enhancing customer relationships through data-driven decisions.