Carmen Chen

Carmen (Jiawen) Chen is an experienced professional in product strategy and marketing, currently serving as the Product Strategy Lead for Portfolio, Innovation & R&D Analytics at Mars Wrigley Global since October 2022. Prior roles include Account Manager at Match Marketing Group, where Carmen managed client relationships and marketing initiatives for brands such as Duracell and P&G, and Senior Market Analyst at Nielsen, providing data analysis and actionable recommendations for multinational clients. Carmen also held previous roles at Ipsos and Quadrant Marketing, focusing on consumer research and urban marketing strategies. Carmen holds a Graduate Certificate in Brand Management from Seneca College, achieving a 4.0 GPA.