Caroline Keyes

Caroline Keyes is a skilled FMCG marketing professional currently serving as the Regional Brand Director for Twix at Mars Ireland, where they manage a portfolio of key brands across Europe, CEAB, and Turkey. Previously, Caroline held various roles at Mars, including overseeing the Celebrations and Gifting Portfolio, and managing innovations for M&Ms seasonal products. With a Master’s degree in Marketing and extensive experience in brand strategy, Caroline has successfully driven growth and value creation initiatives throughout their career. Caroline also has a background in teaching marketing at Dublin City University, further complementing their expertise in the field.