Caroline Li is currently a CMI Senior Manager at Mars, leading innovation insights for the China chocolate and confectionery sector. With over nine years of full-time experience in Consumer & Market Research across multiple APAC markets, they have held significant roles at various organizations including Unilever, where they managed innovation for Beauty & Personal Care, and Red Bull, where they developed brand equity strategies. Caroline has previously worked as a Senior Researcher at Shanghai Disney Resort, focusing on guest satisfaction and business intelligence, and holds a Master's degree in Marketing from the City University of Hong Kong, where they graduated with first-class honors.
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