Charel Schmit

Charel Schmit is currently the Regional Biddable Media Lead for Europe and Central Eurasia at Mars, a role they began in 2024. Previously, Charel held various positions in digital media and marketing, including Programmatic Manager at Mars and Senior Analyst at American Express. With a strong foundation in data-driven marketing, Charel's experience spans multiple companies, including Bain & Company and Salesforce, where they specialized in programmatic advertising and data strategy. Charel earned a Master’s Degree in Strategic Marketing from Imperial College Business School and a Bachelor of Science in Business, Economics, and Social Sciences from Wirtschaftsuniversität Wien.