Dan Nessenson is an experienced analytics professional with a strong background in market mix modeling and ad sales revenue strategy. Currently serving as the Market Mix Modeling North America Accelerator and Analytics Manager at Mars since January 2020, Dan has contributed to advancing various brand initiatives. Prior experience at Discovery Inc. from August 2013 to January 2020 includes roles such as Manager, Strategist, and Senior Analyst in Ad Sales Revenue Strategy, where Dan played a pivotal role in enhancing sales strategies and optimizing data systems. Dan holds a Bachelor of Science in Engineering with a focus on Chemical & Biomolecular Engineering and Psychology from the University of Pennsylvania, completed in 2013.
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