Emma Goff is a Senior Innovation Coach at General Mills, bringing a wealth of experience in FMCG insight marketing with 14 years in leading market brands. Previously, Emma served as a Shopper Insights Manager at Mars, where a focus on strategic planning and consumer insights fostered growth initiatives. A past Consumer and Shopper Insight Manager at Nestlé, Emma collaborated across teams to drive innovation and brand strategy. Emma's career began in editorial roles at various publications, showcasing a strong foundation in communication and project management. Emma holds a BA(Hons) in Geography from The University of Sheffield.
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