Estella Wu has extensive experience in category development and research management, having held several key positions at Mars between 2022 and 2023, including Category Development Manager for Taiwan and Hong Kong. Prior to this, they worked at TNS Taiwan as a Research Manager from 2010 to 2017, and at TNS Research International Hong Kong as a Project Manager from 2007 to 2009. Their career also includes roles such as Client Services Manager at Red Ocean Solutions in 2017 and Project Director at Ipsos in 2021. Estella has a strong foundation in research and communication, further demonstrated through their time at Euro RSCG 4D and e&a PR & Communications.
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