Fernando Jiménez

Fernando Jiménez has a robust background in category management and strategic leadership, demonstrated through experience at prominent companies including Mars, Henkel, and Nestlé. At Mars, as Category Leadership Manager, responsibilities included developing the confectionery category and leading the Picture of Success Strategy for both Modern and Traditional Trade. In the role of Sr Category Strategy Manager, Fernando focused on Pet Food portfolios, ensuring effective collaboration with sales and marketing to achieve category growth. Prior experience at Henkel involved managing Laundry and Home Care brands for major clients while overseeing the wholesale channel. Fernando's foundational experience at Nestlé encompassed managing several key categories and successfully launching new products. Educational credentials include a Bachelor's degree in Marketing from Tecnológico de Monterrey, an Exchange Program in Business Administration from Universidad de Deusto, and an Executive MBA from Universidad Rey Juan Carlos.