Gemma Webb

Gemma Webb is the Global Head of Media Analytics with extensive experience in data-driven decision making across various sectors. Previously, Gemma held the position of Associate Director Brand Experience Insight at Mars and served in various analytical roles at ASOS.com, Barclays, and Ocado. With a BA in Natural Sciences from the University of Cambridge, Gemma has leveraged analytical insights to enhance marketing strategies and customer engagement throughout their career.