Howard Langer

Howard Langer is a Global Transformation Director in Strategic Revenue Management at Mars, where they focus on pricing strategies that benefit profit, consumers, and the planet. With extensive experience in consumer pricing and revenue management, Howard has held leadership roles at various notable companies, including dunnhumby and B&Q. They are also the founder and chair of the Retail Pricing Forum at Revenue Management and Pricing International Ltd. Additionally, Howard serves as a visiting lecturer at the University of Southampton and Warwick Business School, holding qualifications in Professional Coaching and Mentoring, and NLP. They are a 2nd Dan Black Belt in Choi Kwang Do.