Jason Sia is a seasoned commercial leader with over 10 years of experience in the FMCG industry. Currently, they serve as the Customer Development Head for Mars Wrigley Malaysia, leading the Modern Trade business and focusing on strategic partnerships and sustainable growth. Previously, Jason held key roles with companies such as Unilever, Beiersdorf, and Crabtree & Evelyn, honing their expertise in customer development and sales across various retail channels. Jason earned a Bachelor's degree in Sociology from National Chengchi University.
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